The image logo of Jiangsu Academy of Agricultural Sciences comprises pure green rice panicle, pure blue English name abbreviation of the academy “JAAS” and pure blue Chinese name of the academy.
1. Reflect the core value of “open innovation and surefooted and practical” advocated by the academy and its social mission of “lead scientific innovation and support agricultural development”.
2. Reflect the academy’s property of engaging in agricultural research.
3. Reflect the cultural connotation of Chinese character.
4. Reflect modern, abstractive, simple and recognizable artistic design.
1. Design elements:
Rice panicle, English name abbreviation and Chinese name
2. Main colors: pure blue and pure green
Blue: the color of sea with boat sailing and the color of sky with birds flying, symbolizing scientific research, openness and vastitude
Green: symbolize life, spring and hope
3. Logo structure:
(1) The green rice panicle is consist of abstractive leaves, which is energetic and beautiful and symbolizes agriculture
(2) Blue and bold JAAS symbolizes that the Jiangsu Academy of Agricultural Sciences is based on scientific research.
(3) Blue and bold AA is given artistic connection by a green rice straw and upward sail wing is formed, which has a kind of abstractive beauty. It symbolizes improvement, progress and development.
(4) The whole logo has no frame. The artistic combination of blue bold JAAS symbolizing scientific research and green rice panicle symbolizing agriculture indicates that the core value advocated by our academy is “open innovation and surefooted and practical” and the social mission shouldered by us is “lead scientific innovation and support agricultural development”.
(5) The Chinese name of the academy and its English name abbreviation that are specially designed are used in the logo, they can be easily recognized and reflect the cultural connotation of Chinese character, unifying with the shape of the logo.
1. The whole logo has no frame and the structure is steady-going and lifeful. The logo is modern, simple, recognizable and has abstractive beauty.
2. The visual language of the logo reflects the profound connotation of the core value and social mission advocated by JAAS and shows the good image of JAAS in continual innovation, unremitting pursuit and continuous development based on scientific research.